Best Marketing Strategies for 2015

As the New Year 2015, is just around the corner, impending with introducing new technological advancements in various paradigms of human life circle. One of the key elements that will eventually be the most dynamic field to be revolutionized in 2015 is marketing. Because, marketing is the backbone of every business nowadays, whether its services or production each and every fields requires effective marketing strategies, to convey its products or services content amid at its potential clients to persuade more & more business in regard of boosting its business turnover.

Best Marketing Strategies for 2015

There is various kind of innovative marketing strategies are being adopted these days the most dynamic one is various types of digital marketing and this form of marketing is here to stay integrating various tools and techniques mainly digital marketing techniques accumulating basis of proficient marketing strategies for numerous businesses.

Digital marketing techniques includes Email Marketing, Social Media Marketing, Online Ads Marketing, Website Marketing, Content Marketing, Search Engine Marketing (SEM), and most used currently SMS Marketing, which allows marketers to send their desired content amid at target audience for gaining maximum client-age, such as many online portals like smspunch allows user to send free SMS to Pakistan to anyone at any time conveniently by means of internet.

Here are some of the Best Marketing Strategies for 2015:


Segmentation as the term suggests it refers to comprehensively understanding the market patterns. Additionally, separating various segments of marketing that includes approach comprising four P’s of marketing (Product, Price, Placement, Promotion), other contiguous elements of segmentation involves targeting the specific market fraction for establishing a strong hold for your business. These all mentioned techniques will permits to understand the prospective of customers.

Furthermore, this strategy will lead you prioritizing the short term and long term objective by aligning you marketing strategies in the right direction involving buyers need according to internal and external marketing parameters.

Cautious Planning:

Planning phase in marketing is the most integral part of the whole trade, as in this phase marketer formulates the whole marketing plan for their products or business. Planning allows marketer to sit and brainstorm regarding the aspect of marketing campaign. It involves choosing the medium of marketing (Digital Marketing, BTL, and ATL), marketing budget, target market, and marketing resources to be used and time frame. All these fraction of marketing comes under consideration at the time of planning, if this step of planning done with attention to detail will surely turn your marketing promotion activity a success. Utilizing your best possible resources and minds in planning will lead you towards amplifying your business sales in 2015.

Correct Content and Platform:

Choosing the right content and platform to market your services or products is the foremost core thing to be recognized in the initial phase of your campaign. Because, now days B2B marketing is on a roll, where marketers has to pay heavily for promoting their business through paid ads. Its biggest example is online website marketing such as you see sponsored ads sowing on popular social media platforms with a precise content targeted at the specific target audience tracking their locality. These paid ads on popular social networking sites and other heavy traffic websites generate enormous revenue through this by charging substantial tariff on promotions via their sites.

Thus it’s important for every marketer, to gauge properly that what platform will be appropriate for its products or business promotion and also considering the content of marketing, because its end of the day your substance which will tempt prospective clients towards sale. If you haven’t choose the right platform and content the output will not be satisfying as you would have think, no matter how much money you have spent on it.

Prospective Clients Engagement:

Engaging your potential clients towards your products or services by using various marketing techniques is another momentous element of marketing strategies in 2015. This can be done by focusing on the most contemporary tools for effectively injecting your business key features in prospective clients mind. Firstly it’s important to sniff the need of your products or services in any market or clients through thorough research. Once found the need of your product and services in a marketplace than comes the engagements part, where every marketer should be persuading by offerings certain incentives to clients and vendor after meeting the specific targets of sale.  These incentives can be in the form of foreign trip, commission increase, cash prize, or a lucky draw for some big reward.

Team Building:

Recruiting the right skillful human resource is another key part of the marketing strategies; it’s directed towards employing the suitable candidate for your companies marketing position. After recruitment than the next foremost important part is to placing them on the right place, this can be done scrutinizing the strong points of every marketing executive. If the right marketing employees are set in the positions half of your work would be done. So, than you can pick & choose the appropriate employees for your specific marketing campaigns as per their experience and expertise. Moreover, this would also help you in assigning particular target to them for accomplishment according to company’s directives.


Then comes the most significant part of your marketing strategies called execution or implementation of what you have decides by following all the above mentioned parameters. It’s important to imply more stress on this part as it will be the gaining or say squeeze of your whole marketing strategies end result. At this point of time following all planning and elements is essential, because it would be the key of your marketing drill success. Furthermore, pursuing your marketing agenda rigidly is obligatory for meeting set goals & objectives of your marketing campaign.


Vigilant After sale or before sale customer support is necessary in terms of sale and retention of customer, as if a customer has a specific query regarding your product or services your marketing support team should be proficient in facilitating them by any means. This is integral part for the goodwill of your company as much as the courtesy shown the gain will be more.

Utilize Digital Marketing:

Digital marketing is the face of modern day marketing, as it provides all the modern online and offline technological tools to be involved in it. Utilization of prominent digital marketing techniques will allow marketer to hit their desired target market specifically with effective results. Also the old digital marketing techniques needs to be redesigned, in cooperating customer behavior anticipation, as in our time customers is much more smarter than before and knows exactly what to believe & what to ignore.  So, it’s important for marketer to push the envelope further with pioneering new strategies.



The most contemporary marketing strategies to look out for in 2015 comprises, as following.


  • Visual Marketing
  • Online Video Content
  • Real-Time Marketing
  • Animated Marketing
  • Online Content Marketing
  • Across The Platform Marketing


Visual Marketing:

Visual Marketing depicts the relevant image or something animatedly drawn to represent your product or business to the potential customers. This marketing tool also helps in building a relationship among product and customer.  It’s also called visual communication in which, marketer tries to engage target audience with fusion of persuading visual branding of its business, services, or products. Like merchandizing with presenting them in the shape town storming for making more & more people aware of this footstep.

The other appropriate example of this strategy is brand activation and physical promotions activities in the mega malls and famous markets of the city, where marketer think it can grab the attention of maximum amount of people.

This strategy can be implemented by hiring particular staff for these activities dedicatedly with providing them merchandizing material to be give away to the public during the activity. Likewise, this technique can also be executed over internet by planning certain social media or web base campaign through your official website for giving away hand-outs to participants.

Online Video Content:

Marketing through video content is another vigorous and most effective online marketing tool being used on popular video sharing sites including other official video content related sites. suggestive of, these days whenever we play any video on YouTube a certain video ads starts playing automatically and viewer has to watch it until its prompts with skip ad button. It’s an effective online digital marketing tool, which is being used these days by many marketers, but the new sole needed to be put in it and its anticipated that some revolutionary online video marketing strategies will prevail in 2015.


Real-Time Marketing:

Real-Time Marketing is another new breed of marketing, with this technique brands can render charming their target market by ATL and BTL advertising, placing the product through specific cultural event, or community happenings. It can also be done via social media by showcasing relevant material on it in the shape of online marketing campaigns.

Furthermore, real-time marketing also refers to making your prospective clients aware of all your latest business activities, like launching a new product, campaigns, or promotional motion. So, the customer should know about marketer doings, as soon as it launched marketer can anticipate immediate response.

Animated Marketing:

Animated or graphic aid marketing is another momentous strategy that can be used as the most dynamic one in 2015. The scoop of this technique is immense as the animation technology has evolved to gigantic advancement with the introduction of latest software’s launch by the developers. The most popular capable software’s being used for developing professional animations for web and other platforms comprises of Maya, Cinema 4D, After Effects, and Blender and some other dynamic software’s are also available for crating jaw drooping animations for marketing purpose.

Online Content Marketing:

It’s one of the most adept marketing tools called online content marketing, in this vital technique permits marketer to feed the views with its desired content. The online content marketing tends to imply in online journals, magazine issues, websites banners, flyers, and also includes email marketing campaigns as well. This strategy provides marketer a chance to distribute its brand, or business related material in front of client’s whether they saw it while browsing the internet pages or see on the cover of a popular magazines. This technique is mighty effective as it makes available a fitting scoop for advertising their brand, business, or services at vicious spaces.

Across The Platform Marketing:

In the current day and age, when the telecom and computing technology has moved to a next level, where tablet PC’s, Phablet’s, laptops and the most recent wearable gadgets has revolutionized the whole technological frameworks and life style of the people worldwide. The marketers now also has to be more agile in copping up with this latest trend by designing effective marketing strategies and campaigns, which will be supported on all platforms comprising Mobile phones, Laptops, Tablets, and desktop PCs at the same time. Because you cannot get the desired results, if you ignore any of this platform needs in your marketing strategies.

Therefore, it’s important to figure out a fitting persuading marketing campaign that should work across all the platforms including outdoor indoor or digital marketing.


As we have discussed in detail above, all the best marketing strategies for 2015, it’s now important for marketer, which can be anyone a business, brand, or company owner to first research the whole standards of new marketing tools and techniques before investing its time and money contiguous with companies marketing team endeavors.

All the above mentioned strategies are significant to study for effective marketing campaigns no matter what ever business or company you run. For gaining the maximum turn over and clientage every marketer has to follow all the latest marketing techniques, if they haven’t got required expertise than should hire consultant of the relevant marketing field or obtaining the set objectives.

It’s important to undermine that with the introduction of latest technologies in various dimensions of human life circle, sinking your marketing strategies with it at the same pace is must for surviving in the unkind market.

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LG G3 Screen offers High Resolution Screen – metallic back

LG G3 Screen is a successor of LG G3 Smartphone that is larger and cheaper version which is a 5.9 inch Android Phone and marked with LG’s first ever proprietary Octa Core Chipset. LG G3 Screen is a LTE-A Category Phone that initially rumors to come Quad Core ARM Cortex-A15 Processor with 1.5 GHz clocking speed, however LG choose Qualcomm as it chipset Partner. In short, the phone packs with LTE, great Camera and Android KitKat.


Design & Screen:

LG G3 Screen comes with rounded corners and bezel as LG G2., however instead of glossy plastic look like G2, LG G3 Screen gets a metallic looking back which makes it premium look. The metallic back gives shining look, while thin bezel offers maximum screen. It uses on screen keys and offers a 5.5 inch QHD screen with2560*1440 pixels resolution which is 4X more than normal HD Screen. It offers high Density of 538 PPI (Pixels Per Inch).


LG G3 Screen pairs with a Qualcomm Snapdragon 801 Quad Core chipset that can provide blazing speed of 2.5 GHz that makes the phone faster one. With this specs, LG G3 Screen offers nippy performance that makes it truly build for multi tasking.


LG G3 Screen gets 32 GB built-in memory which seems to be enough, however it also supports further memory expansion via microSD Card Slot up to 128 GB. LG G3 Screen 32 GB Internal Memory Version comes with 3 GB of RAM, while 16 GB Internal Memory Version comes with 2 GB of RAM.

2 GB RAM makes it easy to do multi tasking as you have lot of volatile memory.


LG G3 Screen has 13 Mega Pixels Rear Camera that supports 4160*3120 pixels resolution, and features with autofocus, optical image stabilization and Dual LED Flash. It has ability to capture images and video same time. Rear camera can record 1080 pixels HD Video @ 30 FPS (Frame Per Second). The front cam is 2.1 Mega Pixels that features 1080 pixels @ 30 FPS.

Connectivity Options:

LG G3 Screen supports Bluetooth 4.0, WLAN, 3G, microUSB 2.0, NFC and GPS.

Operating System:

LG G3 Screen runs on Android 4.4.4 KitKat.


LG G3 Powered by a removable Li-lon 3000 mAh Battery which provides 640 hours stand by and 13 hours 3G talk time.

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Sony Xperia Z3 Tablet Compact, Only Waterproof Tablet with PS4 Remote Playing

Japanese based Multinational company has diversified business including electronics, gaming entertainment and even in financial services. The third largest Television manufacturer of World is now focusing towards the Smart Mobile Devices. Sony is targeting premium users who are in search of High End Smartphone Mobiles. Sony Xperia series offers Smartphone Mobiles and Tablets with high specs focusing on more performance. Sony launched first Xperia device in February 2012, while Xperia Z3 Compact is the latest device that Sony has launched in the month of August 2014.

Sony Xperia Z3 Tablet Compact, Only Waterproof Tablet with PS4 Remote Playing

Xperia Z3 Compact features Quad Core Processor with Snapdragon 801, is water resistant and offers remote Play Station 4 gaming enjoyment.

Here is the analysis of Xperia Z3 Compact:


Sony Xperia Z3 Tablet offers premium quality features and build, the design is dust tight and water resistant, indeed in only case when all ports and covers are covered and closed as per normal directions. The rounded corner tablet weighs only 270 grams and made up of aluminum frame. Use of premium materials made it a high profile tablet. Xperia Z3 Compact is protected by Shatter proof glass and oleophobic coating.

Display Screen:

Xperia Z3 got a 8 inch display screen and has brighter and sharper display screen, TFT Capactive Touch Screen supports 16 million colors, while it has 1920*1200 Pixels resolution along with 283 Pixels Per Inch Density.


Sony has empowered Xperia Z3 Compact with a Quad Core Krait 400 Processor with a clocking speed of 2.5 GHz, while Qualcomm Snapdragon 801 is part of it. Adreno 330 Graphic Processing Unit works fine to show things brightly.


Xperia Z3 Compact is supplied with 16 GB Internal Memory with updating option via microSD card slot up to 128 GB, so 128 and 16 GB makes it 144 GB is the maximum internal memory that you can get from Xperia X3 Compact. 3 GB of RAM really energize its multitasking skills and to boost up its performance enhancement and speed.


Xperia Z3 Compact has a 8.1 Mega Pixel Camera that supports 3264*2448 pixels resolution and can record 1080 pixels Video @ 30 FPS, Secondary Camera option include 2.2 Mega Pixel Camera with 1080 pixels resolution. Features of Camera include autofocus, touch focus, face detection, HDR panorama.

Operating System:

Sony Xperia Z3 Compact runs on Android 4.4.2 KitKat Operating System with planning to upgrade to Android 5.0 Lollipop.


With such high end specs and 8 inch of Screen, it indeed require power booster, Sony powers it with a Li-lon 4500 mAh Battery.


It offers 2G, 3G and 4G Connectivity, Bluetooth v4.0, NFC, WLAN, GPRS and EDGE Technology.

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HTC Desire 620G Dual Sim Review

HTC Desire 620G is a freshly unveiled Dual SIM supported mid-range Smartphone from HTC. With this launch HTC is trying to offer a compact at the same time competitive device intended for budget conscious Smartphone users, while trying to cop up with all the expectation from its mid-range Smartphone customers around the world.

HTC Desire 620G Dual Sim Review

It’s a firm & beautiful device outfitted with vivid 5 inch 720×1280 Display and having capable 1.7GHz processor, alongside 1GB RAM and 8-megapixel rear camera for further tempting its prospective customers.

In-depth HTC Desire 620G:


Desire 620G is offering 5-Inch 720p display with moderate 294 ppi pixel density making sure that display projects good sharp quality for user. Further, the dimensions of the phone are 150.1 x 72.7 making device 9.6 mm thin. On the other hand, the overall weight of the phone is 160, which is a bit on the higher side; nevertheless device looks fine while holding in hand. Moreover, the device more or less following the traditional kind of build and design of HTC trademark.


This mid-range smart phone is loaded with Mediatek MT6592 chipset and Octa-core 1.7 GHz Cortex-A7 CPU, alongside 1 GB of ram that makes it a true modest low priced Smartphone available in the market. Furthermore, phone supports Mico DUAL SIM stand by along with 2G and 3G capability.


As a tradition of HTC devices, phone bears overlaid with its own customized HTC Sense OS on top of the android stock 4.4 KitKat. This model is outfitted with Sense skin 6.0 with is the most recent one from HTC making the device works swifter and crispier. Although, it’s bit unorthodox for any new HTC Smartphone users to figure out its customize OS but once known its pleasure using it.


HTC Desire 620G is outfitted with a good quality 8-Megapixcel rare camera on the back side, which keeps the tradition alive from HTC of providing fine sharp quality images to users. Talking about the front facing camera, which has also become a vital part of the phones as selfies phenomenon alongside video calls has prevailed immensely amongst users in recent years, phone has an amazing 5-MP front camera that is rare to find in this price range Smartphone’s.


As far as the storage capacity of the device is concern, it has got massive 32 GB built-in storage and also provides external SDcard slot to for further amplifying the storage upon user’s desire.


Battery is the most pondering paradigm to consider in smart phone before purchase nowadays, as most of the time users lack enough battery backup. HTC Desire 620G Dual SIM phone is equipped with 2100 mAh battery, which is sufficient upon normal whole day use.


Scrutiny of the HTC Desire 620G Dual SIM Smartphone suggests that it’s a true mid-range economical device, making available not so much of jaw drooping features but it’s more than ok in the price tag attached to it.

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Motorola Droid Turbo Review & Advance Calling Update Tutorial

Motorola Droid Turbo is a better Smartphone up to some extent when compared with Moto X, now Motorola Droid Turbo is all set to join the elite device list of Verizon Mobile Carrier. Motorola Droid Turbo will get a software update that will enable Droid Turbo of HD Voice and Video Callings.

Motorola Droid Turbo

Now the holder of Motorola Droid Turbo (Verizon) is referred to as Voice over LTE (VoLTE), and now will known as Advance calling 1.0 after installation, but to access HD Voice & Video Calling, both parties must have Advance Calling Update. Here is the list of compatible devices.

How To Update Motorola Droid Turbo to Advance Calling:

Advance Calling is expected to deploy in phases, however you can force your Motorola Droid Turbo for manual update.

Navigate to Settings > System Updates > Check for System Updates.

If you are looking for Motorola Droid Turbo, You need to pay attention for 3-5 minutes only.

Motorola Droid Turbo Review:

Motorola Droid Turbo covers all the discrepancies and shortage of specifications that were part of Motorola Moto X, after reviewing the Droid Turbo, Moto X holders may regret the day they sign extension of their contracts.


You can say Droid Turbo is a successor to Moto X and comes with improvements, the build is made up of unique material with long life design. The back side bears Verizon’s stamp, while the lightweight back is made of ballistic nylon. The rear cover and Kevlar fiber layer make the materialized design perfect.


Motorola Droid Turbo comes with a 5.2 inch AMOLED Quad HD Display with 2560*1440 pixels resolution and a rich density of 565 Pixels Per Inch makes Phone sharp and reflect clear display. The screen is protected by Coring Gorilla Glass 3.


Motorola Droid Turbo got a Quad Core Krait 450 2.7 GHz Processor, while it has the support of 4K Ultra HD Snapdragon 805 Processor Chipset. So you can enjoy gaming, High Definition Videos

Motorola Droid Turbo offers the 4K Ultra HD Snapdragon 805 Processor Chipset that adds more fun to gaming, HD Video and support up to 55MP Digital Photos, Motorola Droid Turbo got Quad Core Krait 450 Processor with a blazing 2.7 GHz clocking speed and Adreno 420 GPU.


Motorola Droid Turbo comes with 32 GB and 64 GB Internal Memory without any further expansion option via external source. Calculate your internal memory consumption before going for 32 GB or 64 GB. Droid Turbo got 3 GB of RAM which makes it faster for multitasking.


Motorola has covered what was happened to Motorola Moto X, Moto X came with a 13 Mp Camera, Droid Turbo instead packs with a 21 MP Camera along with a wide f/2.0 lens. Dual LED Flash, 2160 pixels resolution and video recording capability@ 24 FPS or key features of Primary Camera. It produced better images than its predecessor and results are awesome even in dim light. A 2 MP Camera is equipped on front facing side of Droid Turbo.


Motorola Droid Turbo comes with a 3900 mAh battery that can provide services continuous 48 hours of mixed usage including making calls, video playing, browsing and gaming. Don’t forget that you can charge Droid Turbo for next 8 hours in just 15 minutes.


Motorola Droid Turbo priced @ $199.99 with a two years of contract or $24.99 per month. To order Motorola Droid Turbo (with Verizon Wireless), Click Here.

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