As the New Year 2015, is just around the corner, impending with introducing new technological advancements in various paradigms of human life circle. One of the key elements that will eventually be the most dynamic field to be revolutionized in 2015 is marketing. Because, marketing is the backbone of every business nowadays, whether its services or production each and every fields requires effective marketing strategies, to convey its products or services content amid at its potential clients to persuade more & more business in regard of boosting its business turnover.
There is various kind of innovative marketing strategies are being adopted these days the most dynamic one is various types of digital marketing and this form of marketing is here to stay integrating various tools and techniques mainly digital marketing techniques accumulating basis of proficient marketing strategies for numerous businesses.
Digital marketing techniques includes Email Marketing, Social Media Marketing, Online Ads Marketing, Website Marketing, Content Marketing, Search Engine Marketing (SEM), and most used currently SMS Marketing, which allows marketers to send their desired content amid at target audience for gaining maximum client-age, such as many online portals like smspunch allows user to send free SMS to Pakistan to anyone at any time conveniently by means of internet.
Here are some of the Best Marketing Strategies for 2015:
Segmentation as the term suggests it refers to comprehensively understanding the market patterns. Additionally, separating various segments of marketing that includes approach comprising four P’s of marketing (Product, Price, Placement, Promotion), other contiguous elements of segmentation involves targeting the specific market fraction for establishing a strong hold for your business. These all mentioned techniques will permits to understand the prospective of customers.
Furthermore, this strategy will lead you prioritizing the short term and long term objective by aligning you marketing strategies in the right direction involving buyers need according to internal and external marketing parameters.
Planning phase in marketing is the most integral part of the whole trade, as in this phase marketer formulates the whole marketing plan for their products or business. Planning allows marketer to sit and brainstorm regarding the aspect of marketing campaign. It involves choosing the medium of marketing (Digital Marketing, BTL, and ATL), marketing budget, target market, and marketing resources to be used and time frame. All these fraction of marketing comes under consideration at the time of planning, if this step of planning done with attention to detail will surely turn your marketing promotion activity a success. Utilizing your best possible resources and minds in planning will lead you towards amplifying your business sales in 2015.
Correct Content and Platform:
Choosing the right content and platform to market your services or products is the foremost core thing to be recognized in the initial phase of your campaign. Because, now days B2B marketing is on a roll, where marketers has to pay heavily for promoting their business through paid ads. Its biggest example is online website marketing such as you see sponsored ads sowing on popular social media platforms with a precise content targeted at the specific target audience tracking their locality. These paid ads on popular social networking sites and other heavy traffic websites generate enormous revenue through this by charging substantial tariff on promotions via their sites.
Thus it’s important for every marketer, to gauge properly that what platform will be appropriate for its products or business promotion and also considering the content of marketing, because its end of the day your substance which will tempt prospective clients towards sale. If you haven’t choose the right platform and content the output will not be satisfying as you would have think, no matter how much money you have spent on it.
Prospective Clients Engagement:
Engaging your potential clients towards your products or services by using various marketing techniques is another momentous element of marketing strategies in 2015. This can be done by focusing on the most contemporary tools for effectively injecting your business key features in prospective clients mind. Firstly it’s important to sniff the need of your products or services in any market or clients through thorough research. Once found the need of your product and services in a marketplace than comes the engagements part, where every marketer should be persuading by offerings certain incentives to clients and vendor after meeting the specific targets of sale. These incentives can be in the form of foreign trip, commission increase, cash prize, or a lucky draw for some big reward.
Recruiting the right skillful human resource is another key part of the marketing strategies; it’s directed towards employing the suitable candidate for your companies marketing position. After recruitment than the next foremost important part is to placing them on the right place, this can be done scrutinizing the strong points of every marketing executive. If the right marketing employees are set in the positions half of your work would be done. So, than you can pick & choose the appropriate employees for your specific marketing campaigns as per their experience and expertise. Moreover, this would also help you in assigning particular target to them for accomplishment according to company’s directives.
Then comes the most significant part of your marketing strategies called execution or implementation of what you have decides by following all the above mentioned parameters. It’s important to imply more stress on this part as it will be the gaining or say squeeze of your whole marketing strategies end result. At this point of time following all planning and elements is essential, because it would be the key of your marketing drill success. Furthermore, pursuing your marketing agenda rigidly is obligatory for meeting set goals & objectives of your marketing campaign.
Vigilant After sale or before sale customer support is necessary in terms of sale and retention of customer, as if a customer has a specific query regarding your product or services your marketing support team should be proficient in facilitating them by any means. This is integral part for the goodwill of your company as much as the courtesy shown the gain will be more.
Utilize Digital Marketing:
Digital marketing is the face of modern day marketing, as it provides all the modern online and offline technological tools to be involved in it. Utilization of prominent digital marketing techniques will allow marketer to hit their desired target market specifically with effective results. Also the old digital marketing techniques needs to be redesigned, in cooperating customer behavior anticipation, as in our time customers is much more smarter than before and knows exactly what to believe & what to ignore. So, it’s important for marketer to push the envelope further with pioneering new strategies.
The most contemporary marketing strategies to look out for in 2015 comprises, as following.
- Visual Marketing
- Online Video Content
- Real-Time Marketing
- Animated Marketing
- Online Content Marketing
- Across The Platform Marketing
Visual Marketing depicts the relevant image or something animatedly drawn to represent your product or business to the potential customers. This marketing tool also helps in building a relationship among product and customer. It’s also called visual communication in which, marketer tries to engage target audience with fusion of persuading visual branding of its business, services, or products. Like merchandizing with presenting them in the shape town storming for making more & more people aware of this footstep.
The other appropriate example of this strategy is brand activation and physical promotions activities in the mega malls and famous markets of the city, where marketer think it can grab the attention of maximum amount of people.
This strategy can be implemented by hiring particular staff for these activities dedicatedly with providing them merchandizing material to be give away to the public during the activity. Likewise, this technique can also be executed over internet by planning certain social media or web base campaign through your official website for giving away hand-outs to participants.
Online Video Content:
Marketing through video content is another vigorous and most effective online marketing tool being used on popular video sharing sites including other official video content related sites. suggestive of, these days whenever we play any video on YouTube a certain video ads starts playing automatically and viewer has to watch it until its prompts with skip ad button. It’s an effective online digital marketing tool, which is being used these days by many marketers, but the new sole needed to be put in it and its anticipated that some revolutionary online video marketing strategies will prevail in 2015.
Real-Time Marketing is another new breed of marketing, with this technique brands can render charming their target market by ATL and BTL advertising, placing the product through specific cultural event, or community happenings. It can also be done via social media by showcasing relevant material on it in the shape of online marketing campaigns.
Furthermore, real-time marketing also refers to making your prospective clients aware of all your latest business activities, like launching a new product, campaigns, or promotional motion. So, the customer should know about marketer doings, as soon as it launched marketer can anticipate immediate response.
Animated or graphic aid marketing is another momentous strategy that can be used as the most dynamic one in 2015. The scoop of this technique is immense as the animation technology has evolved to gigantic advancement with the introduction of latest software’s launch by the developers. The most popular capable software’s being used for developing professional animations for web and other platforms comprises of Maya, Cinema 4D, After Effects, and Blender and some other dynamic software’s are also available for crating jaw drooping animations for marketing purpose.
Online Content Marketing:
It’s one of the most adept marketing tools called online content marketing, in this vital technique permits marketer to feed the views with its desired content. The online content marketing tends to imply in online journals, magazine issues, websites banners, flyers, and also includes email marketing campaigns as well. This strategy provides marketer a chance to distribute its brand, or business related material in front of client’s whether they saw it while browsing the internet pages or see on the cover of a popular magazines. This technique is mighty effective as it makes available a fitting scoop for advertising their brand, business, or services at vicious spaces.
Across The Platform Marketing:
In the current day and age, when the telecom and computing technology has moved to a next level, where tablet PC’s, Phablet’s, laptops and the most recent wearable gadgets has revolutionized the whole technological frameworks and life style of the people worldwide. The marketers now also has to be more agile in copping up with this latest trend by designing effective marketing strategies and campaigns, which will be supported on all platforms comprising Mobile phones, Laptops, Tablets, and desktop PCs at the same time. Because you cannot get the desired results, if you ignore any of this platform needs in your marketing strategies.
Therefore, it’s important to figure out a fitting persuading marketing campaign that should work across all the platforms including outdoor indoor or digital marketing.
As we have discussed in detail above, all the best marketing strategies for 2015, it’s now important for marketer, which can be anyone a business, brand, or company owner to first research the whole standards of new marketing tools and techniques before investing its time and money contiguous with companies marketing team endeavors.
All the above mentioned strategies are significant to study for effective marketing campaigns no matter what ever business or company you run. For gaining the maximum turn over and clientage every marketer has to follow all the latest marketing techniques, if they haven’t got required expertise than should hire consultant of the relevant marketing field or obtaining the set objectives.
It’s important to undermine that with the introduction of latest technologies in various dimensions of human life circle, sinking your marketing strategies with it at the same pace is must for surviving in the unkind market.